Director, TV Strategy & Performance - Remote

Overview

The Director of TV Strategy & Performance is a strategic leader responsible for driving the planning, activation, optimization, and measurement of all television efforts, including Linear TV, Connected TV (CTV), and Over-the-Top (OTT) platforms.

In Short

• Lead comprehensive TV strategies aligned with campaign objectives.
• Oversee execution of TV buys across Linear, CTV, and OTT platforms.
• Monitor and optimize campaign performance using various measurement tools.
• Design and lead testing roadmaps for creative and media placements.
• Collaborate with analytics, creative, and audience strategy teams.
• Manage relationships with buying agencies and measurement partners.
• Build and mentor a high-performing team in TV strategy and performance.
• Promote growth in TV practices through technology adoption and training.
• Utilize data-driven insights to inform executive decision-making.
• Foster a culture of curiosity and continuous learning within the team.

Requirements

• Bachelor’s degree in business administration, Finance, or related field.
• 8+ years of experience in TV planning and buying.
• Proven leadership in managing internal teams and external agencies.
• Deep expertise in programmatic CTV executions.
• Strong understanding of TV measurement tools.
• Experience with media mix modeling and attribution.
• Exceptional storytelling and analytical skills.

Benefits

• Core Medical Coverage (low cost, low deductible plans).
• 401K Retirement Plan with 7% Employer Contribution.
• Exceptional Paid Time Off.
• Maternity / Paternity Leave.
• Infertility Treatment Program.
• Adoption Assistance.
• Education Assistance.
• Enterprise Learning and Development.
• And more.