Director of Paid Media - Remote

Overview

Alpha Lion stands at the forefront of sports nutrition, championing the relentless pursuit of personal excellence. With a track record of explosive growth, we aim to unlock the limitless potential within every individual through our best-in-class products.

In Short

• Lead the end-to-end paid media strategy for Alpha Lion.
• Manage a 7-figure monthly ad spend.
• Scale new customer acquisition and drive creative performance.
• Forecast and manage budget allocation per channel.
• Optimize performance across Meta Ads and Google Ads.
• Analyze and rebalance spend to uncover new audiences.
• Lead creative testing and performance analysis.
• Collaborate with teams to design and deploy A/B tests.
• Document workflows for acquisition goals.
• Implement process improvements for quality execution.

Requirements

• 7+ years of experience in Paid Media.
• Expertise in Meta Ads and Google Ads.
• Experience managing budgets of $1M+/month.
• Proven success in scaling DTC brands.
• Strong analytical and leadership skills.

Benefits

• Work in a high-growth, performance-driven environment.
• Opportunity to make a significant impact.
• Collaborative and inclusive company culture.
• Engage in continuous learning and development.
• Be part of a mission-driven organization.