Director of Paid Media - Remote

Overview

The Director of Paid Media at Rankings.io is a strategic leader responsible for developing and executing high-impact paid advertising initiatives—primarily across Google Ads and Bing Ads—while driving innovation, operational excellence, and results for our clients. This role combines high-level strategy with hands-on campaign oversight, people leadership, and a small client book of business. The Director will establish new playbooks, internal systems, and scalable templates to elevate campaign performance across the department. They will serve as a mentor and trainer to new hires, a problem-solver for client issues, and a collaborative partner to cross-functional teams. This role may also expand to include oversight of Programmatic and Social Ads depending on scope and structure.

In Short

• Lead all strategy and performance efforts for Google Ads and Bing Ads.
• Build and document repeatable systems, playbooks, and templates to improve team efficiency and campaign quality.
• Evaluate and test emerging ad formats, betas, and innovations to keep the offering cutting-edge.
• Manage, mentor, and scale a team of paid media specialists and managers.
• Oversee onboarding and training of new team members, ensuring consistency and high performance.
• Own a small portfolio of client accounts, including campaign execution, strategy, and reporting.
• Collaborate with Account and Sales teams to align paid media with client goals and upsell opportunities.
• Develop QA protocols, campaign tracking templates, SOPs, and reporting systems.
• Monitor campaign performance metrics across the department and drive optimizations.
• Support budget forecasting, resource allocation, and departmental reporting to leadership.

Requirements

• Strong knowledge of Google Ads and Bing Ads.
• Experience in managing and mentoring teams.
• Proven track record in client management and campaign execution.
• Ability to develop and implement strategic processes.
• Excellent communication and collaboration skills.

Benefits

• Competitive salary.
• Opportunities for professional development.
• Collaborative work environment.
• Flexible working arrangements.