Senior Product Marketing Manager - Remote

Overview

The Senior Product Marketing Manager at AllTrails plays a crucial role in shaping the experience of AllTrails members, working closely with various teams to enhance the platform's offerings and drive membership growth.

In Short

• Monitor member feedback and market signals to identify needs.
• Develop positioning and messaging frameworks for product features.
• Drive feature adoption and membership growth initiatives.
• Own go-to-market strategy for new feature releases.
• Define and manage the product marketing calendar.
• Collaborate across teams to ensure high-quality consumer experiences.

Requirements

• 5+ years in consumer product marketing, preferably with app-based products.
• Experience leading full-cycle feature go-to-market launches.
• Strong skills in positioning frameworks and creative briefs.
• Ability to synthesize consumer insights into actionable strategies.
• Self-directed with a strong adaptive mindset.
• Passion for the outdoors and alignment with AllTrails' mission.

Benefits

• Competitive compensation with equity and performance bonuses.
• Comprehensive health coverage for physical and mental well-being.
• Unlimited PTO and company holidays.
• Monthly no-meeting days for product testing and improvement.
• Fully paid parental leave for all parents.
• 401k match and financial wellness resources.
• Remote work stipend for home office setup.
• Annual learning stipend for professional development.
• Exclusive discounts on subscriptions and merchandise.
• Investment in employee identity and professional growth.