Campaigns Strategy Lead - Remote

Overview

Airtable is looking for a creative, adaptable, and innovative Integrated Campaigns Lead to spearhead the strategy, execution, and optimization of high-impact marketing campaigns, driving brand visibility and generating demand across multiple channels.

In Short

• Lead the campaign strategy and approach, managing a team of marketers and stakeholders.
• Oversee the Account-Based Marketing (ABM) program for high-value accounts.
• Integrate webinars into campaigns to drive demand.
• Shape marketing strategies in a high-growth SaaS environment.
• Collaborate with product marketing to develop comprehensive campaign strategies.
• Execute multi-channel campaigns including digital, content, and social media.
• Manage and mentor a high-performing marketing team.
• Drive global campaign expansion tailored to different markets.
• Utilize data-driven insights to optimize campaign performance.
• Stay updated on industry trends and best practices.

Requirements

• 10+ years of experience in campaign management, with 2+ years in a leadership role.
• Proven ability to manage and grow teams, including external agencies.
• Strong experience in integrated campaign planning across multiple channels.
• Data-driven mindset with a strong understanding of analytics.
• Excellent project management skills.
• Outstanding communication and presentation skills.
• Experience in a B2B technology or SaaS environment preferred.
• Familiarity with marketing automation tools and CRM platforms.
• Ability to adapt to a fast-paced environment.

Benefits

• Competitive salary and benefits package.
• Opportunity to work in a high-growth SaaS environment.
• Collaborative work culture with talented professionals.
• Global scope of work.
• Access to innovative marketing technologies.