Content Strategy Lead - Remote

Overview

As a Content Strategy Lead at Plane, you will be responsible for architecting and executing a content strategy that drives measurable conversions across the entire funnel.

In Short

• Own and create conversion-focused content across the entire funnel.
• Craft detailed product comparisons, in-depth guides, and use case studies.
• Design content experiences that align with feature launches and campaigns.
• Build and maintain a content calendar focused on revenue acquisition.
• Be a hands-on content creator before growing your team.
• Translate product growth drivers into compelling narratives.
• Work cross-functionally with Growth, Product Marketing, and Sales.
• Own conversion metrics with content as the last touch before conversion.
• Maintain a steady cadence of high-quality content pieces monthly.
• Build scalable processes for content operations.

Requirements

• 5+ years’ experience in B2B SaaS content, preferably in PLG + PLS plays.
• Proven track record of building content engines that impact conversions.
• Deep understanding of product-led narratives.
• Strong portfolio of product-first content and guides.
• Exceptional ability to translate product capabilities into compelling stories.
• Experience scaling Content teams.
• Some understanding of open-core ecosystems.

Benefits

• Work in a collaborative and innovative environment.
• Opportunity to lead and shape the content strategy.
• Be part of a well-capitalized and revenue-positive startup.
• Collaborate with a diverse team of experienced professionals.
• Contribute to the growth of a product that empowers teams globally.