Growth Marketing Lead, Host Engagement - Remote

Overview

The Engagement Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. As the Growth Marketing Lead, Engagement (Host), you will play a critical role in managing Airbnb’s relationship with our Host community.

In Short

• Drive strategy, development, and execution of lifecycle marketing programs.
• Manage lifecycle campaigns to enhance host engagement.
• Collaborate with cross-functional teams to identify opportunities for host support.
• Design data-driven lifecycle communications in collaboration with Data Science.
• Conduct user data analyses to impact strategy and program roadmap.
• Own reporting of CRM KPIs and build dashboards for performance tracking.
• Maintain relationships with Marketing Ops and Technology teams.
• Initiate experiments to facilitate rapid learning.
• Translate business goals into delivery requirements.
• Support hosts throughout their lifecycle with targeted campaigns.

Requirements

• 10+ years of CRM/email experience in a consumer-facing ecommerce company.
• Experience with Analytics and Data Science for campaign targeting.
• Solid track record of managing complex B2C email campaigns.
• Deep understanding of CRM strategy and management.
• Exceptional project management and organization skills.
• Experience with Production and Engineering teams.
• Strong analytical skills, comfortable with Excel and reporting tools.
• Creative problem-solving skills with a focus on execution.
• Collaborative team player with excellent communication skills.
• Passion for CRM and user engagement.

Benefits

• Competitive salary range of $160,000 - $200,000 USD.
• Potential for bonuses and equity.
• Employee Travel Credits.
• Commitment to diversity and inclusion in the workplace.
• Disability inclusive application and interview process.