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Growth Product Manager - Remote

Posted 1 week ago
Product
Full Time
TX, USA

Overview

We are scaling our Product-Led Growth (PLG) motion and seeking an experienced and data-driven Growth Product Manager to lead this cross-functional team. You’ll own the roadmap and experimentation strategy to drive user activation, engagement, retention, and expansion; with an initial focus on improving customer retention through increased product usage.

In Short

  • Lead PLG Strategy & Roadmap: Own and continuously refine the PLG roadmap, aligning quarterly priorities with business goals and leading indicators such as activation, decreased time to value, and product usage.
  • Own Experimentation Lifecycle: Drive ideation, prioritization (using ICE scoring), and execution of growth experiments across the user journey – from onboarding prospects to customer expansion.
  • Orchestrate Cross-Functional Collaboration: Collaborate with UX, lifecycle marketing, customer success, operations, and engineering to deliver cohesive and impactful PLG initiatives.
  • Instrument and Analyze Metrics: Define success metrics, ensure proper instrumentation, and analyze outcomes to measure impact on product engagement and customer retention.
  • Optimize User Journey: Leverage tools like Pendo (especially Pendo Guides) to design and build in-app onboarding, guidance, and adoption flows; integrate with email, lifecycle, and customer success platforms.
  • Ensure Organizational Alignment: Present roadmaps and outcomes to stakeholders, and coordinate rollout of successful experiments in partnership with GTM and support teams.
  • Document and Share Learnings: Maintain thorough records of tests, results, and learnings to inform future strategy and build organizational knowledge.

Requirements

  • Experience in Product Management with a focus on growth strategies.
  • Strong analytical skills and data-driven mindset.
  • Proven ability to lead cross-functional teams.
  • Familiarity with user engagement metrics and tools.
  • Experience with experimentation frameworks and methodologies.
  • Excellent communication and presentation skills.
  • Ability to document and share insights effectively.

Benefits

  • Competitive salary and benefits package.
  • Opportunity to work on innovative projects.
  • Collaborative and supportive team environment.
  • Professional development opportunities.
  • Flexible work environment.
ActivTrak logo

ActivTrak

ActivTrak is a dynamic, VC-backed company focused on providing innovative software solutions that enhance customer success. With a commitment to building strong relationships and driving successful outcomes for their customers, ActivTrak leverages digital methodologies to manage a large portfolio of accounts effectively. The company values diversity and inclusivity, ensuring a supportive work environment for all employees. ActivTrak is dedicated to helping customers achieve their goals through proactive support and strategic value delivery.

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