Remote Otter LogoRemoteOtter

Digital Marketing Manager - Remote

Posted 5 days ago
Marketing
Full Time
Colombia

Overview

We’re looking for a visionary Digital Marketing Manager to lead the strategy and execution of end-to-end digital experiences—from first click to repeat purchase. This high-impact role sits at the intersection of branding, performance marketing, and retention, ensuring every customer interaction is optimized for conversion, loyalty, and long-term value.

In Short

  • Lead full-funnel digital marketing initiatives that connect brand storytelling with performance goals
  • Translate business objectives into high-impact strategies across acquisition, engagement, and retention
  • Own the Shopify site experience from homepage to checkout, optimizing layout, messaging, and conversion elements
  • Design, execute, and iterate customer journeys that maximize conversion and LTV
  • Develop and optimize segmentation, personalization, and automation strategies to drive repeat purchases
  • Partner with CRM, design, and content teams to deliver high-performing email flows and campaigns
  • Monitor and analyze KPIs across traffic, conversion, retention, and email metrics
  • Stay ahead of platform trends, algorithm changes, and digital tools
  • Maintain brand consistency across all digital touchpoints
  • Support the evolution of the brand’s digital identity as it expands into new channels and audiences

Requirements

  • Proven experience in digital marketing
  • Strong knowledge of branding and performance marketing
  • Experience with Shopify and email marketing platforms
  • Ability to analyze data and derive actionable insights
  • Excellent communication and collaboration skills
  • Strategic thinking with a hands-on approach
  • Experience in customer retention strategies
  • Familiarity with UX design principles
  • Ability to stay updated with digital marketing trends
  • Experience in managing cross-functional teams

Benefits

  • Competitive salary
  • Flexible working hours
  • Opportunity to work remotely
  • Professional development opportunities
  • Collaborative work environment
  • Health and wellness benefits
  • Access to cutting-edge tools and technologies
  • Supportive team culture
  • Chance to impact company growth
  • Work with a diverse team
Activate Talent logo

Activate Talent

Activate Talent is a forward-thinking company focused on enhancing the eCommerce experience through meticulous quality assurance and customer experience management. With a commitment to stability and functionality, Activate Talent emphasizes the importance of rigorous testing and continuous improvement in its operations. The company fosters a culture of learning and development, providing employees with opportunities to expand their technical skills and advance their careers. By leveraging tools like Noibu and Microsoft Clarity, Activate Talent aims to deliver exceptional service and insights that drive growth and enhance user satisfaction.

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