Vice President of Demand and Account-Based Marketing - Remote

Overview

Actian is seeking a results-driven Vice President of Demand and Account-Based Marketing to lead our efforts in customer acquisition and pipeline growth. This role will focus on leveraging a mix of traditional demand generation and account-based marketing (ABM) strategies to engage high-value accounts and accelerate sales cycles.

In Short

• Develop and execute multi-channel demand generation programs.
• Own paid digital media strategy and agency management.
• Align with sales leadership to develop data-driven demand strategies.
• Lead the development and execution of ABM programs.
• Build a scalable ABM framework to support sales teams.
• Oversee marketing operations, including reporting and analytics.
• Drive marketing automation and outbound strategies via Marketo.
• Partner closely with sales, marketing, and revenue operations.
• Drive organizational change and adoption of demand and ABM best practices.
• Lead a team of demand generation, ABM, and marketing operations professionals.

Requirements

• 10+ years of experience in B2B demand generation and marketing operations.
• Deep expertise in ABM technologies such as Demandbase.
• Strong background in digital paid media and marketing automation.
• Proven success in driving pipeline and revenue growth.
• Experience aligning closely with sales teams.
• Strong analytical mindset with experience in marketing analytics.
• Ability to drive change and lead cross-functional teams.
• Excellent leadership, communication, and strategic thinking skills.

Benefits

• Opportunity to lead high-impact marketing initiatives.
• Work in a fast-paced, high-growth environment.
• Collaborate with cross-functional teams.
• Drive innovation in marketing strategies.
• Foster a test-and-learn culture.