Marketing Manager II: Paid Search & App Acquisition - Remote

Overview

Acorns is looking for a Paid Acquisition Marketing Manager II to join our Growth team and drive high-quality subscriber growth through deeper Google Paid Search and App Campaign (UAC) experimentation, data-led optimization, and strategic testing.

In Short

• Own and optimize Google Paid Search and App Campaigns (UAC).
• Design and execute a robust experimentation roadmap.
• Drive strategic AI initiatives to improve Paid Search efficiency.
• Refine internal reporting and dashboards.
• Collaborate cross-functionally with various teams.
• Lead the development of ad content and messaging.
• Partner with external channel account managers.
• Contribute to a learning-focused team culture.
• Participate in leadership development programs.
• Help deliver financial wellness for families.

Requirements

• 4–6+ years of experience managing Google Paid Search and UAC.
• Experience driving acquisition across Apple Search Ads.
• Strong analytical mindset - proficient in Excel/Google Sheets.
• Passion for using AI and automation to improve media efficiency.
• A test-and-learn mentality with attention to detail.
• Excellent collaboration and communication skills.
• Deep passion for Acorns' mission.

Benefits

• Competitive salary and stock options.
• Comprehensive benefits package for you and your family.
• Flexible work hours and remote options.
• 401(k) discretionary match.
• Monthly Acorns account contribution.
• Quarterly Wellness Days to recharge.
• Free access to wellness resources.
• Career Development Program & Leadership Training.
• Monthly team celebrations and events.
• A talented, mission-driven team.