Activation Sponsorships Director - Remote

Overview

The Activation Sponsorships Director will lead the global sponsorship strategy at Accor, managing relationships with major sports and entertainment rights holders and overseeing the activation of sponsorships.

In Short

• Lead day-to-day rights holder relationships and ensure delivery of contractual rights.
• Set KPIs for sponsorships and implement measurement approaches.
• Develop activation strategies in collaboration with other teams.
• Implement global sponsorship activation programs.
• Track and measure marketing activities.
• Identify new business opportunities through sponsorships.
• Coordinate local hub activation plans.
• Manage and develop a team of 4-5 members.
• Report regularly to stakeholders on progress.
• Collaborate with internal business units.

Requirements

• Master's degree in business, marketing, communications, or related field.
• 8-10 years of global sponsorship management experience.
• Strong project leadership and organizational skills.
• Attention to detail and creativity.
• Commercial acumen with measurable business impact.
• Experience in purpose-driven sponsorship campaigns.
• Strong relationship-building and persuasion skills.
• Self-starter and strong team player.
• Strong communication skills.
• Bilingual in French and English.

Benefits

• Commitment to employee development and work-life balance.
• Training and career path opportunities.
• Support for diverse backgrounds and needs.
• Employee programs for cultural and sports activities.
• Sustainable mobility package for green transportation.
• Meal vouchers and health insurance coverage.
• Attractive working conditions with collaborative spaces.