Senior Manager, CRM Strategy - Remote

Overview

The Senior Manager, CRM Strategy is responsible for developing and managing cross-channel, data-driven CRM strategies that enhance customer engagement throughout the entire customer lifecycle.

In Short

• Develop overarching CRM strategies for customer engagement.
• Manage direct marketing programs across email, SMS, and direct mail.
• Analyze customer data to derive actionable insights.
• Collaborate with cross-functional teams to implement strategies.
• Utilize CRM software, preferably Salesforce, for program management.
• Foster a culture of collaboration and continuous learning.
• Mentor and manage a team of CRM professionals.
• Stay updated on industry trends and best practices.
• Align CRM efforts with overall business goals.
• Identify opportunities for growth and improvement in CRM initiatives.

Requirements

• Bachelor’s degree in marketing or related field.
• 5–7 years of experience in CRM program development.
• Strong understanding of CRM principles and best practices.
• Experience in healthcare or multi-location retail preferred.
• Excellent communication and collaboration skills.
• Project management skills to oversee CRM initiatives.
• Ability to analyze data and provide strategic insights.
• Familiarity with paid media environments is a plus.
• Certifications in CRM software are preferred.
• Detail-oriented with a focus on big-picture strategies.

Benefits

• Competitive salary and benefits package.
• Opportunity for professional growth and development.
• Collaborative and inclusive work environment.
• Access to state-of-the-art technology and resources.
• Flexible work arrangements.
• Engagement in meaningful work that impacts the community.
• Supportive leadership and mentorship.
• Commitment to diversity and inclusion.
• Health and wellness programs.
• Work-life balance initiatives.