Digital Designer - Remote

Overview

We’re excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy, Abe The Agency, focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. Abe The Agency is a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

In Short

• Craft compelling design assets such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.
• Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.
• Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans.
• Collaborate with the media and content teams to align motion creative with audience insights and campaign goals.
• Support Abe’s own marketing with compelling creative that helps us stand out.
• Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms.
• Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data-driven designs.
• Design and implement A/B tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg.
• Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.
• Continuously iterate and refine designs based on feedback, data insights, and testing outcomes.

Requirements

• 1-3 years experience in graphic design, with a focus on performance-driven creative and CRO.
• 1 year experience with motion graphics.
• Expertise in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.
• Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar tools.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Knowledge and execution of performance marketing metrics like A/B Testing, CRO Analytics, Heatmapping, and experience designing for performance-driven campaigns.

Benefits

• 🏠 We have a set living wage at Abe; The annual base salary range for this position based in Canada is $70,000- $95,000 CAD.
• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle.
• 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace.
• 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.
• 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
• 💰 Financial - Traditional and Roth 401(k) with a 3% company match.
• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time.