SEO Lead Analyst - Remote

Overview

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

In Short

• Drive SEO strategy for internal teams by powering content, technical, and off-page projects, with the goal to increase traffic and revenue for multiple sites.
• Drive site-specific goal setting and project planning. Design projects focused on priorities and targets, and monitor overall performance, while reporting regularly to leadership.
• Develop new strategies, tactics, and processes that grow KPIs or increase efficiencies of the entire SEO team and work with Content, Creative, Tech and others to do so.
• Oversee portfolio-level SEO Performance using BrightEdge, Search Console, Google Analytics, and Internal Dashboards and effectively communicate expert level analysis in meetings, slide decks, or reports.
• Educate and train internal teams about SEO best practices and the latest trends.
• Perform Competitive analysis in the ever-changing education and SEO space, report on findings, and make recommendations.

Requirements

• Bachelor’s degree (in a business, data, or communications related field is a plus); Graduate degree a plus, but not required.
• 7+ years SEO experience.
• Proven track record of scalable SEO tactics.
• Ability to teach/train others in SEO principles and tactics.
• Successful advocacy for organic search & inbound marketing in your last organization.
• Strong attention to detail, love of process-building, and desire to help grow a business unit.
• Ability to manage stakeholders, at various levels of the organization, and their needs.
• Ability to maintain a fun, casual, professional and productive team atmosphere.
• Comfortable working with ambiguous concepts and distilling them into sound deliverables.
• Enthusiasm and the ability to thrive in an atmosphere of constant change.

Benefits

• Medical, dental, and vision coverage.
• Life insurance, disability, and 401(k) employer match.
• Free snacks and drinks in-office.
• Generous paid holidays and leave policies, including unlimited PTO.
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break.