Customer Journey & Segmentation Manager E-commerce - Remote

Overview

The Customer Journey & Segmentation Manager will own the strategy and execution of audience segmentation, activation, and optimization across various marketing channels, leveraging first-party data and a Customer Data Platform (CDP) to create personalized marketing experiences.

In Short

• Manage audience segmentation and activation strategies.
• Utilize first-party data for building audience segments.
• Implement strategies across email, app push, and digital marketing.
• Analyze and report on campaign performance and KPIs.
• Collaborate with cross-functional teams for campaign execution.
• Ensure data quality and compliance with privacy standards.
• Conduct A/B testing to optimize audience strategies.
• Act as a subject matter expert on CDP and audience tools.
• Support the development of data-driven personas and models.
• Engage in continuous improvement of customer engagement strategies.

Requirements

• Bachelor's degree in Marketing or related field.
• 3–5+ years of experience in audience segmentation and activation.
• Strong expertise in Customer Data Platforms.
• Advanced analytical skills with data tools and SQL.
• Excellent communication skills for translating data insights.

Benefits

• 20% discount in the zooplus shop.
• Internal and external training opportunities.
• Team events for employee engagement.
• 28 Annual Vacation Days.
• Private Medical Health Insurance.
• Hybrid working model (up to 40% remote).