Website Content Manager - Remote

Overview

The Website Content Manager works within a small digital marketing team within Marketing that is responsible for a global online presence to promote brand awareness and lead generation via digital channels.

In Short

• Planning, implementing, managing, monitoring, and upgrading the organization's websites.
• Ensuring the website and digital platforms align with brand strategy and guidelines.
• Creating strategies to grow subscriber base and web traffic metrics.
• Making website content updates as needed.
• Keeping up to date with industry best practices and providing recommendations.
• Identify keywords that drive adoption around Zones services.
• Manage the creation of large keyword lists.
• Evaluating website content for ranking of targeted keywords and conversions.
• Coordinate with vendors and partners for paid advertisements.
• Monitoring and administering web analytics dashboards and reports.

Requirements

• 3+ years’ experience working in website management in B2B.
• 3+ years’ experience with Google Analytics.
• 3+ years’ experience with SEO/SEM.
• 1+ years’ experience working in headless CMS environment.
• 2+ years’ experience managing PPC marketing initiatives in B2B.
• Experience implementing web content management systems.
• Google Ads Certification Required.
• Experience working with Account Based Marketing (ABM) Preferred.
• Superior problem solving, organizational, decision-making skills.
• Ability to work as web producer using Digital Experience Platform (DXP).

Benefits

• Comprehensive medical, dental, and vision coverage.
• Life insurance and disability insurance options.
• 401(k) plan with matching provision.
• Paid time off and personal sick leave.
• Supportive and collaborative work culture.