Performance Marketing Manager - SME (m/w/d) - Remote

Overview

We are looking for a Performance Marketing Manager - SME (m/w/d) who will be responsible for planning, implementing, and optimizing marketing measures for our SME Sales Team with a clear focus on lead generation and brand positioning.

In Short

• Manage multi-channel campaigns including email, social media, and events.
• Optimize paid ads on platforms like Google and LinkedIn.
• Develop targeted content such as landing pages and newsletters.
• Coordinate with external partners and manage content calendars.
• Analyze relevant marketing data and campaign effectiveness.
• Drive operational efficiency and sustainable structures in marketing.
• Communicate effectively with stakeholders to ensure alignment with company strategy.
• Enhance customer experience across all marketing touchpoints.
• Adapt campaigns based on performance metrics to improve ROI.
• Work in a flexible, hybrid model with opportunities for remote work.

Requirements

• Degree in Marketing, Communications, Media Management, or equivalent experience.
• At least 5 years of experience in B2B Marketing, preferably in the software sector.
• Strong background in multi-channel marketing and paid advertising.
• Experience in content creation and marketing automation.
• Fluent in German and English (C1 level).

Benefits

• 30 days of vacation.
• Job allowance (€69 per month).
• Monthly Givve Card topped up with €50.
• Discounts via Corporate Benefits.
• JobRad leasing options.
• Contributions to retirement plans.
• Team and company events.
• Opportunity for flexible work arrangements.
• Workation opportunities within the EU.
• Support for personal development and innovation.