Senior Director, B2B Media Strategy - Remote

Overview

The Senior Director of B2B Media Strategy will lead clients in translating complex business goals into measurable marketing outcomes, shaping integrated go-to-market strategies that connect media, operations, and revenue alignment.

In Short

• Lead enterprise and growth-stage clients in B2B media strategy.
• Optimize media mix and audience segmentation.
• Align sales and marketing strategies for revenue acceleration.
• Collaborate with various teams to ensure effective execution.
• Utilize advanced martech and adtech solutions.
• Mentor team members in media strategy and operational design.
• Conduct operational assessments for identifying gaps and opportunities.
• Design scalable martech and adtech solutions.
• Drive strategic ideation and innovation across clients.
• Ensure messaging aligns with audience needs.

Requirements

• 6–8 years of experience in B2B media campaigns.
• Proven ability to connect media strategies to measurable outcomes.
• Hands-on knowledge of analytics tools and ad platforms.
• Expertise in audience segmentation and measurement planning.
• Strong analytical skills for performance data interpretation.
• Deep knowledge of CRM and marketing automation systems.
• Experience with operational solutions in CRM/MAP systems.
• Ability to manage cross-functional projects.
• Strong knowledge of B2B measurement models.
• Experience in B2B SEO and content strategy is a plus.

Benefits

• Remote-first culture.
• Unlimited PTO.
• Extended holiday breaks.
• Flexible schedules.
• Work from anywhere options.
• 100% paid parental leave.
• 401(k) matching.
• Comprehensive medical, dental, and vision insurance.
• Annual Class Pass credits.
• Additional voluntary insurance options.