The Content Specialist at Wolt is responsible for executing customer communication and localization efforts, ensuring the content is engaging and culturally relevant at a market level.
In Short
Plan and execute content for local and regional campaigns across various platforms.
Translate and write marketing materials that are culturally appropriate.
Collaborate with central copywriting teams to maintain brand messaging.
Implement changes in in-app inventory in collaboration with teams.
Work with influencers to create engaging content.
Support broader marketing campaign execution as needed.
Manage day-to-day operations of partner marketing efforts.
Coordinate with local designers and third-party providers.
Align regional strategies with global standards.
Monitor content performance and provide insights for improvement.
Requirements
1-2 years of marketing experience.
Proficient in social media content and influencer management.
Basic skills in visual content creation.
Strong knowledge of local language and pop culture.
Aspiring for strategic roles and proactive responsibility.
Willingness for hands-on tasks and a creative mindset.
Comfortable in a hybrid work environment with strong digital skills.
Fluency in English and Bulgarian (C1+ level) required.
Benefits
Opportunity to work in a diverse international team.