Marketing Data & Tracking Manager - Remote

Overview

This role will own and manage customer data platform (CDP), tracking infrastructure, and marketing analytics tooling at Winona, a leading telemedicine company providing HRT for women in menopause.

In Short

• Own and expand the tracking lexicon/event schema across all platforms.
• Ensure accurate data collection and attribution across tools like Segment, GTM, Google Analytics, and Ad platforms.
• Manage integrations between the CDP (Segment) and marketing/destination tools.
• Oversee tracking compliance including cookie management and data privacy best practices.
• Collaborate with product and engineering to implement new tracking events.
• Generate self-serve reports and dashboards in Mixpanel.
• Query and maintain reporting pipelines from Snowflake.
• Set up and optimize experiments using platforms like Optimizely.
• Support performance marketing team with attribution modeling.

Requirements

• 3–5+ years in a data-focused role with exposure to marketing tech.
• Hands-on experience with Segment, Snowflake, Facebook Ads Manager, Google Ads, and Google Analytics.
• Strong SQL skills and comfort querying large datasets.
• Working knowledge of cookie behavior and compliance (GDPR/CCPA).
• Experience managing event tracking implementation end-to-end.
• Excellent attention to detail and cross-team communication.

Benefits

• Flexible hours.
• Work wherever you choose.
• Fun and casual work environment.
• Employee engagement activities and virtual gatherings.
• Diverse, global team.