Token Marketing Manager - Remote

Overview

This role will focus on creating strategies to increase growing the token awareness, utility, and adoption, while driving engagement across our community and partners.

In Short

• Monitor market momentum and maintain deep insights into all Mantle news and communications to deliver strategic messaging at the right time, effectively capturing market sentiment.
• Develop and execute comprehensive marketing strategies to promote the Mantle token’s utility and adoption.
• Work closely with the community management team to engage with token holders and foster loyalty.
• Develop campaigns to educate users on the benefits and use cases of the Mantle token.
• Collaborate with exchanges, wallet providers, and other ecosystem partners to increase token visibility and accessibility.
• Coordinate token-related initiatives with external partners, such as token listings and co-marketing campaigns.
• Measure the success of marketing campaigns through KPIs such as user engagement, token transaction volume, and adoption rates.
• Work closely with the product, developer relations, and business development teams to align token marketing strategies with broader company goals.

Requirements

• Proven experience in token marketing, crypto marketing, or related roles within the blockchain industry.
• Strong understanding of tokenomics, DeFi, Web3 ecosystems, and crypto user behavior.
• Experience managing campaigns with exchanges, wallets, and ecosystem partners.
• Data-driven mindset with expertise in analytics tools to measure and optimize performance.
• Exceptional communication, content creation, and presentation skills.
• Passion for blockchain technology and a deep understanding of its transformative potential.
• Ability to work independently in a fast-paced, remote-first environment.

Benefits

• Previous experience in a token marketing role at a blockchain or crypto-focused company.
• Familiarity with growth hacking techniques and community-driven marketing approaches.