Director, Digital Marketing & Loyalty - Remote

Overview

The Director of Digital Marketing & Loyalty at WillowTree will manage a portfolio of clients, focusing on delivering results while overseeing internal teams and contributing to company growth.

In Short

• Manage client relationships to ensure satisfaction and retention.
• Collaborate with account managers for service expansion.
• Conduct discussions to understand client needs and develop tailored solutions.
• Recruit, mentor, and retain top talent in digital marketing.
• Design and implement impactful digital lifecycle marketing strategies.
• Implement effective project management practices.
• Monitor KPIs for the division.
• Work with sales to pitch services to prospective clients.
• Oversee financial performance of the digital marketing division.
• Lead initiatives for personalization and customer segmentation.

Requirements

• 10+ years of leadership experience in digital marketing.
• Experience in managing P&L responsibilities.
• Strong leadership and people management skills.
• Excellent strategic thinking and problem-solving abilities.
• Outstanding communication skills.
• Experience with Adobe Marketing Cloud and Braze.
• Ability to develop strong client relationships.
• Track record of driving revenue growth.
• Deep understanding of digital marketing trends.
• Master’s Degree in Business Administration is a plus.

Benefits

• Group Savings Options with company matching.
• Healthcare benefits covering 100% of premiums.
• Generous and Flexible Paid Time Off.
• Parental Leave Top-Up.
• Employee Share Purchase Plan.
• Employee Assistance Program.
• And more!