Marketing Communications Strategist - Remote

Overview

The Marketing Communications Strategist plays a key role in shaping and executing Williamsburg Learning’s marketing campaigns and customer communications, ensuring campaigns are cohesive, timely, and effective across all channels.

In Short

• Plan, execute, and analyze full-funnel marketing campaigns.
• Write clear, persuasive, and empathetic copy for various platforms.
• Apply user-centered design principles to improve usability and conversion.
• Manage campaign calendars and coordinate deliverables.
• Create cohesive communications across digital ads, email, and social media.
• Collaborate with peers to deliver integrated campaigns.
• Leverage AI tools to streamline content creation.
• Use data and feedback for continuous campaign improvement.
• Support strategic communications initiatives as assigned.

Requirements

• Experience in planning and executing marketing campaigns.
• Proven copywriting skills for diverse marketing assets.
• Strong understanding of user-centered design principles.
• Skilled in cross-channel content creation.
• Comfort with marketing automation platforms, preferably HubSpot.

Benefits

• 100% paid health premiums for full-time employees.
• 401(k) match up to 4%.
• PTO plus two annual “dark weeks”.
• Paid school holidays.
• Annual company retreat.