Senior Regional Marketing Manager - Remote

Overview

The Senior Regional Marketing Manager at WGU will lead data-driven marketing initiatives to enhance regional impact and optimize strategies for higher education accessibility.

In Short

• Lead data-driven decision-making to optimize regional marketing strategies.
• Serve as a strategic partner to schools and regional teams.
• Drive operational efficiency and service excellence in marketing initiatives.
• Manage regional marketing budget and brand building efforts.
• Collaborate with cross-functional teams to align marketing strategies.
• Develop localized marketing tactics and campaigns for key audiences.
• Provide strategic guidance and leadership to local marketing partners.
• Influence stakeholders and drive collaboration across initiatives.
• Foster professional growth through coaching and mentorship.
• Analyze and report on regional marketing outcomes.

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• 7+ years of marketing experience across various tactics.
• Strong project and time management skills.
• Excellent written and verbal communication skills.
• Experience in budget management and analytics.
• Ability to influence without direct authority.
• Deep expertise in digital and traditional marketing disciplines.
• Proven track record of leading cross-functional initiatives.
• Comfortable in a hybrid in-person/remote team environment.
• Experience in multicultural marketing preferred.

Benefits

• Medical, dental, and vision insurance.
• Flexible paid time off and sick time.
• Retirement savings plan with employer match.
• Discounted WGU tuition for employees and their families.
• Wellbeing program and mental healthcare support.
• Flexible spending accounts.
• Parental leave and paid holidays.
• Life insurance and disability coverage.
• Legal and identity theft coverage.
• Professional development opportunities.