Lead Director, RBE Marketing - Remote

Overview

The Lead Director, RBE Marketing at CVS Health is responsible for shaping and executing marketing initiatives aimed at engaging and building trust with Medicare members, playing a strategic leadership role in the healthcare journey.

In Short

• Lead strategic marketing initiatives for Medicare members.
• Develop and implement marketing strategies across various channels.
• Analyze campaign effectiveness and optimize based on data insights.
• Collaborate with internal and external stakeholders for integrated strategies.
• Oversee the creation of marketing materials for member engagement.
• Manage field marketing operations and budget oversight.
• 8+ years of experience in B2B and/or B2C marketing.
• Strong analytical mindset and consumer-centric approach.
• Creative and strategic thinker with leadership skills.
• Experience with marketing technology platforms.

Requirements

• Bachelor's degree required; Master's preferred.
• Proven track record in setting and executing impactful marketing strategies.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience leading direct mail, email, digital, and field marketing programs.
• Excellent project management skills.

Benefits

• Comprehensive medical plan options.
• 401(k) plan with company matching contributions.
• Employee stock purchase plan.
• No-cost wellness programs and counseling services.
• Flexible work schedules and family leave options.
• Tuition assistance and retiree medical access.