Senior Product Marketing Manager, Growth - Remote

Overview

VSCO is looking for a creative, enterprising Growth Product Marketing Manager to join our team. In this role, you will be instrumental in driving user acquisition, engagement, and retention through strategic product marketing strategy and initiatives.

In Short

• Drive user acquisition, activation, and retention.
• Identify growth opportunities based on data analysis and user insights.
• Develop go-to-market plans for new product features.
• Partner with user research to understand audience needs.
• Work closely with Product to shape positioning and strategy.
• Collaborate with Marketing to develop product messaging.
• Establish and track KPIs for marketing initiatives.

Requirements

• 5+ years of product marketing experience.
• Proven success in driving product adoption.
• Ability to influence cross-functional teams.
• Exceptional organizational and project management skills.
• Experience in a fast-paced start-up environment.
• Experience marketing to photographers or creatives.
• Familiarity with tools like JIRA, Confluence, and Figma.

Benefits

• Virtual first workplace with bi-annual travel events.
• Competitive Salary & Equity.
• Healthcare, vision, and dental insurance.
• Flexible Time Off.
• Company-paid parental and medical leave.