Marketing Manager - Remote

Overview

You will be VPO's first dedicated marketing hire, responsible for both strategic direction and hands-on execution. This role combines marketing leadership with operational coordination—you'll set the strategy, create the content, manage fractional resources, and drive measurable pipeline growth for our dual-sector go-to-market motion (private manufacturing and public infrastructure).

In Short

• Develop and execute marketing strategy for dual-sector ICP-based go-to-market motion.
• Set priorities, allocate budget, and make strategic tradeoffs independently.
• Create high-impact content: case studies, whitepapers, landing pages, blog posts, email campaigns, webinars.
• Manage marketing project timelines and ensure alignment across all initiatives and channels.
• Execute account-based marketing tactics for target accounts.
• Build email marketing programs: nurture sequences, lead scoring, segmentation, automation.
• Drive organic growth through SEO strategy and content optimization.
• Facilitate regular meetings, status updates, and reporting with fractional team members.
• Manage marketing technology stack (HubSpot, analytics tools).
• Align with sales on lead definitions and feedback loops.

Requirements

• 5-8 years of B2B SaaS marketing experience with proven results driving pipeline and revenue.
• Experience as first or early marketing hire at a startup.
• Self-directed strategist who thrives without daily oversight.
• Hands-on content creation skills.
• Vendor/agency management experience.
• Proficiency with marketing automation platforms (HubSpot, Salesforce, Marketo).
• Multi-channel expertise: SEO/SEM, content marketing, email, webinars, paid advertising, ABM.
• Comfortable working with limited budgets.
• Project management skills.

Benefits

• Opportunity to shape marketing strategy from the ground up.
• Work in a fast-growing technology company.
• Flexible working conditions.
• Collaborative work environment.
• Professional development opportunities.