Senior Go-to-Market Data Analyst - Remote

Overview

Vidyard is the leading provider of AI-powered video messaging, video hosting, sales prospecting, and buyer engagement solutions for modern revenue teams. Trusted by over 100,000 companies, Vidyard empowers go-to-market teams to connect with buyers in more personal, impactful ways at scale. From prospecting to post-sale, Vidyard helps businesses accelerate deal cycles, increase close rates, and humanize digital communication. With best-in-class AI-generated video tools, real-time engagement analytics, and AI-powered video workflows, Vidyard is redefining how companies grow revenue through video.

In Short

• Serve as the data lead for GTM analytics, partnering with senior stakeholders to define metrics, design dashboards, and drive data adoption across the org.
• Conduct sophisticated analysis on pipeline performance, campaign effectiveness, customer segmentation, retention, account growth, churn, pricing impact, and revenue attribution.
• Develop, maintain, and evolve scalable reporting and dashboarding solutions using BI tools like Metabase, and Looker.
• Identify opportunities to apply AI and automation to improve data visualization, pipeline forecasting, and insight delivery.
• Partner with Product and Engineering to improve data availability and infrastructure.
• Own data hygiene and governance across GTM systems.
• Build and maintain data pipelines and sources to support lifecycle reporting.
• Serve as the steward of GTM data definitions and documentation.
• Support AI enablement efforts by co-creating prompt libraries and educational resources.
• Collaborate with Product and Engineering to ingest and expose product telemetry for use in automation.

Requirements

• 5–7 years of experience in analytics or data roles, with at least 3 years focused on GTM functions.
• Experience in SaaS, ideally a product-led growth environment.
• Advanced proficiency in SQL and comfort working with cloud data warehouses.
• Deep expertise in BI tools (especially Metabase, Looker).
• Strong understanding of SaaS GTM metrics.
• Proven ability to translate ambiguous business problems into clear, data-driven frameworks.
• Experience working with GTM tools such as Salesforce, Hubspot, and Gong.
• Excellent communication and collaboration skills.
• Ability to collaborate with stakeholders to understand data needs.
• Exposure to agentic AI platforms.

Benefits

• Work-life Integration with flexible hours and unlimited vacation.
• Competitive Pay & Benefits including RRSP match and stock options.
• Wellness Your Way with flexible spending accounts.
• Mental Health Support with access to a digital platform.
• Parental Leave Top-Up for enhanced benefits.
• Paid volunteer hours to support community causes.
• Regular performance reviews and professional development allowance.
• Flexible workspace options, whether remote or in-person.