Senior Marketing Data Analyst - Remote

Overview

As a Senior Marketing Analyst at DataCamp, you will play a pivotal role in driving our paid marketing strategy through data-driven insights. Your work will directly influence our marketing decisions and strategies, enhancing our reach and effectiveness.

In Short

• Generate comprehensive reports and dashboards for marketing channel performance.
• Estimate and monitor customer lifetime value (LTV).
• Develop and implement attribution and marketing mix models.
• Conduct incrementality testing for marketing campaigns.
• Collaborate with marketing team members and data scientists.
• Mentor team members in analytics best practices.
• Maintain high standards of data quality.

Requirements

• 4+ years of experience in marketing analytics.
• Proven experience in LTV estimation and attribution modeling.
• Highly skilled in SQL, R (Tidyverse), or Python.
• 2+ years of experience using BI Tools (Tableau, Looker, etc.).
• Strong storytelling skills for technical and non-technical audiences.
• Problem-solving skills for complex issues.
• Knowledge of web analytics tools like GA4, Adobe Analytics.
• Hands-on experience with data pipelines via dbt or Airflow.

Benefits

• A competitive salary.
• Learning and development opportunities.
• Flexible hours.
• International company retreats.
• Work with a great team.