Senior Marketing Data Analyst - Remote

Overview

We are a worldwide gaming loyalty platform operator and publisher. Our purpose is to enable free-to-play mobile game players to get rewarded for their hobby. We launched JustPlay in the US in 2020, and now our product is one of the leading loyalty rewards apps in the world. Our team is based in 19+ countries and our headquarters is in Berlin, Germany.

JustPlay is looking for an experienced Marketing Data Analyst. The Senior Marketing Data Analyst plays a key role in building a reliable foundation for user acquisition data and helping the UA team achieve company goals. This role involves validating and analyzing the results of user acquisition efforts and providing valuable insights to improve performance. We expect you to lead in deep data analysis, identify growth opportunities, and work on process automation.

In Short

• Measure the performance of marketing campaigns alongside UA managers, build ad hoc custom reports, and analyze anomalies and trends.
• Develop and maintain data visualization dashboards (Looker).
• Design, implement, and analyze A/B tests and experiments to optimize campaign performance.
• Design and implement UA automation processes, work closely with various API Management tools, automate alert and reporting.
• Research and revise the CPE targeting strategy for UA channels, and design the event implementation flow within our apps.
• Manage MMP tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations.
• Collaborate with cross-functional teams to ensure data accuracy, consistency, and alignment between all data sources.

Requirements

• You have a Bachelor's degree in Computer Science, Marketing, Business, Statistics, Data Science, or a related field.
• You have a minimum of 3-4 years of experience in a similar role.
• You have proficiency with data analysis tools and programming languages, such as SQL, Python, etc. and data visualization tools (Looker, Metabase, Tableau).
• You have experience working with cloud platforms (BigQuery, AWS, Snowflake) and APIs to automate marketing workflows, integrate data sources, and enhance reporting efficiency.
• You are familiar with statistical methods and modeling, including regression, cohort analysis, and clustering, to enhance marketing analysis and forecasting efforts.
• You have a strong knowledge of app attribution tools and concrete experience with major mobile marketing channels (Meta, Applovin, Google Ads, Unity, etc.).
• You have experience with setting up and managing event tracking in mobile apps. Especially with a focus on SKAN, Firebase etc.
• You have in-depth understanding of digital marketing strategies including down funnel analysis, as well as technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms.
• You are an excellent communication skills to present findings and collaborate with non-technical stakeholders, as well as the ability to troubleshoot technical issues.

Benefits

• Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers.
• Employee Stock Options: Opportunity to join our Virtual Share Option Program (VSOP) and share in the success of an already profitable company.
• Mental Health Support: Free personal coaching through our partner nilo.health to support our team members to live fulfilled lives at home and at work.
• Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc., and free language courses with Chatterbug.
• Germany-Based Benefits: 25 vacation days, free Gympass gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution.
• State-of-the-Art Equipment: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed.
• A Relocation Package: Includes visa support for those who need it.
• Engaging and Diverse Work Environment: Join a diverse team, with over 25 nationalities working from 19 different locations.

*Benefits may vary depending on location and contract type. Do not hesitate to ask us about more details on our benefits offer.