Marketing Manager - Remote

Overview

Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.

In Short

• Contribute to the strategic product marketing planning for Greece
• Execute and optimize local marketing activities to drive market growth and key product adoption.
• Develop and implement user acquisition campaigns, retention initiatives, and content marketing strategies aligned with current market trends and KPIs.
• Support market research and customer insights analysis, providing localized findings to shape strategy.
• Identify, prospect, and manage new and existing partnerships across mobile and media landscapes to drive long-term value, in line with Business Development goals.
• Coordinate local activities with Sales, Retention, Creative, Product Development, and Analytics teams.
• Ensure strong local PR traction by developing and executing targeted PR strategies
• Collaborate with and manage the local marketing & PR agencies

Requirements

• 5+ years of experience in marketing roles within international companies (preferably in the IT sector)
• Fluent in English, with professional experience using it in the workplace
• Strong understanding of key marketing KPIs and strategies to influence them.
• Expertise in marketing tools for user acquisition, growth, engagement and retention
• Proficiency in analytical tools such as Google Analytics, Adjust, Data.ai, and Tableau
• Knowledge of marketing research methodologies and tools
• Experience in media planning and understanding of media KPIs

Benefits

• Opportunity to influence a large user base
• Work in a global team
• Hybrid work model