Remote Otter LogoRemoteOtter

Head of Integrated Brand Marketing - Remote

Posted 8 hours ago
Marketing
Full Time
USA

Overview

We’re looking for a strategic and creative Head of Integrated Brand Marketing to shape, amplify, and scale our brand story across every channel and audience touchpoint. This role bridges product marketing, communications, and campaign strategy ensuring our SaaS and hardware solutions are positioned with clarity, relevance, and emotional resonance in the market.

In Short

  • Lead development of overarching brand strategy.
  • Translate product marketing into cohesive narratives.
  • Identify and establish strategic brand partnerships.
  • Develop and execute integrated multi-channel campaigns.
  • Oversee PR and communications strategy.
  • Build and manage a small brand marketing team.
  • Collaborate with cross-functional teams for unified execution.
  • Drive a test-and-learn culture with data-informed iteration.
  • 8+ years of experience in brand or integrated marketing.
  • Strong storytelling and communication skills.

Requirements

  • 8+ years of progressive experience in brand marketing.
  • Experience in B2B SaaS, IoT, or hardware/software.
  • Proven ability to simplify complex technology narratives.
  • Track record of managing PR agencies and campaigns.
  • Experience leading cross-channel marketing programs.

Benefits

  • Opportunity to shape brand strategy.
  • Collaborative work environment.
  • Involvement in high-impact campaigns.
  • Work with a talented marketing team.
  • Remote work flexibility.
Vibe logo

Vibe

Vibe is an innovative company founded in 2022 that aims to revolutionize the streaming advertising landscape by providing small and medium businesses with accessible advertising solutions akin to Google Ads. With a mission to create a more efficient and transparent marketplace, Vibe has quickly established itself as a key player in the industry, onboarding over 2,000 clients and generating more than $20 million in revenue within its first 18 months. The company, founded by experienced entrepreneurs and adtech veterans, is focused on becoming the infrastructural backbone of streaming advertising, with ambitious goals to help one million businesses advertise on TV and achieve significant revenue growth in the coming years.

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