Senior Consumer Product Marketing Manager - Remote

Overview

As a Senior Consumer Product Marketing Manager at Upside, you will play a critical role in bringing new features to market and scaling our fintech app, focusing on user engagement and retention.

In Short

• Lead end-to-end product and feature launches.
• Craft compelling messaging for target segments.
• Partner with Product teams to drive user engagement.
• Analyze user behavior and market trends.
• Leverage tools for A/B testing and optimization.
• 6+ years of experience in consumer product marketing.
• Metrics-driven mindset and strong analytical skills.
• Excellent cross-functional communication abilities.
• Familiarity with marketing and analytics tools.
• Bachelor’s degree in Marketing or related field.

Requirements

• Experience in fintech or financial services app marketing.
• Ownership of go-to-market strategies.
• Proven ability to increase engagement and retention.
• Strong communication skills.
• Proactive and organized with a growth mindset.
• Familiarity with tools like Amplitude, FullStory, and HotJar.
• Bachelor’s degree or equivalent experience.

Benefits

• Medical, dental, and vision coverage starting on Day 1.
• Equity (ISOs).
• 401(k) program.
• Unlimited PTO and paid federal holidays.
• Flexible work environment.
• Learning and Development stipend.
• Emotional and mental health support programs.