Upside is a technology-driven company focused on transforming brick-and-mortar commerce by leveraging sophisticated online retail techniques such as profit measurement and attribution. The platform enables users to earn significantly higher cashback on their everyday purchases while helping brick-and-mortar businesses attract new, profitable customers. With billions of dollars in commerce processed annually, Upside creates value for retailer partners, consumers, and sustainability initiatives. The company is dedicated to innovation in the fintech space, aiming to enhance user engagement and retention through strategic marketing and product development.