Data Analyst II, Marketing - Remote

Overview

As a Data Analyst II, Marketing, you will be part of our Growth/UA analytics team, supporting our integrated media strategy across both digital and offline channels.

In Short

• Develop and maintain comprehensive reporting metrics to track performance across the full marketing mix.
• Analyze acquisition funnels, user journey flows, and retention patterns.
• Create and maintain dashboards and visualizations for marketing performance.
• Identify correlations between offline media initiatives and digital engagement metrics.
• Collaborate with marketing teams for campaign optimization.
• Support the development of attribution models.
• 3+ years of experience in marketing analytics.
• Strong SQL skills and experience with data visualization tools.
• Familiarity with mobile marketing measurement platforms.
• Excellent communication skills to present findings.

Requirements

• Experience in sports betting, gaming, or fantasy sports industries is a plus.
• Knowledge of A/B testing methodologies.
• Experience with Python, R, or other programming languages.
• Understanding of TV advertising metrics.
• Strong problem-solving skills.
• Ability to work with time-series data.
• Background in cohort analysis and customer segmentation.
• Strong interest in sports.

Benefits

• Unlimited PTO.
• 16 weeks of fully paid parental leave.
• $500 home office allowance.
• 5% 401k match and company paid health benefits.