Field Marketing Specialist (RoA) - Remote

Overview

As a Field Marketing Specialist at Twilio, you will play a critical role in executing marketing programs and campaigns across the Rest of Asia region, focusing on lead generation, brand awareness, and revenue growth.

In Short

• Execute field marketing programs to drive lead generation and pipeline acceleration.
• Partner with the sales team to align marketing with sales priorities.
• Localise global campaign messaging for the ROA market.
• Plan and deliver in-person events from start to finish.
• Manage integrated digital campaigns across various channels.
• Support account-based marketing programs targeting key accounts.
• Track and analyze campaign performance using CRM and BI tools.
• Collaborate with marketing operations to optimize workflows.
• Manage third-party vendors for event execution and content production.
• Contribute to planning documentation and project briefs.

Requirements

• 5+ years of experience in B2B field marketing or demand generation.
• Proven track record in executing demand creation activities.
• Hands-on experience working with sales organizations.
• Experience in planning and delivering events.
• Proficiency with marketing automation and CRM tools.
• Experience with Business Intelligence tools for analysis.
• Strong communication skills in English.
• Ability to manage multiple projects with attention to detail.
• Collaborative mindset across teams.
• Willingness to travel up to 30% across ROA.

Benefits

• Competitive pay and generous time off.
• Ample parental and wellness leave.
• Healthcare and retirement savings program.
• Opportunities for professional growth.
• Support for volunteering and donation efforts.