Field Marketing Specialist - Remote

Overview

Circle’s vision is to enable healthier lives through better imaging by transforming cardiac magnetic resonance imaging (MR) and other advanced imaging technologies to improve Cardiovascular Care. Circle Cardiovascular’s CVI42 is the Cardiac MR market leader imaging processing software.

Circle Cardiovascular Imaging (Circle) designs, builds, and implements the best-in-class cardiovascular Magnetic Resonance Imaging solutions. At the heart of everything we do is our unrelenting drive to continually offer better solutions for healthcare providers that improve healthcare outcomes. This fuels our creativity, informs our decisions and it is the reason we are passionate about our work and most importantly why we are successful.

We are careful stewards of resources focused on optimizing both customer and investor value. We strive to make Circle a place where employees are highly valued, engaged, and have opportunities for professional development. Our roots are medical and digital, our passion is contagious, and our people are amongst the best.

In Short

• Execute local marketing campaigns tailored to specific regional markets and customer segments.
• Strategically plan and staff regional events, trade shows, and conferences to maximize brand visibility and lead capture.
• Manage event follow-ups, ensuring timely routing of leads with the sales team.
• Collaborate closely with sales leadership to understand their needs and develop marketing programs that effectively support lead generation and conversion goals.
• Upstream marketing.
• Manage regional marketing budgets, ensuring efficient allocation of resources and rigorous tracking of return on investment (ROI).
• Provide regular and comprehensive reporting on field marketing activities and results.
• Work in conjunction with the Marketing Content Development team to ensure the creation of impactful and targeted content.
• Align regional sales and marketing priorities to ensure a cohesive and effective go-to-market strategy.

Requirements

• Bachelor's degree in Marketing, Biotech or equivalent.
• 3-5 years of work experience in a customer-facing role, ideally within marketing.
• Experience in the healthcare industry is a significant plus.
• Proven ability to execute marketing campaigns and manage events.
• Strong collaboration skills and experience working with sales teams.
• Excellent organizational and project management abilities.
• Demonstrated experience managing budgets and tracking ROI.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.
• Ability to travel approximately 15% of the time.

Benefits

• Competitive compensation and vacation.
• Employee Wellness Program.
• Professional development and tuition reimbursement program.
• Gratifying internal recognition/kudos programs.
• Annual salary review – based on company and individual performance.
• Fun, inclusive, ego-free environment where diversity and individual thoughts are encouraged and valued.