Senior Manager, Regional Marketing (Mature Markets) - Remote

Overview

The Head of Regional Marketing for Mature Markets is responsible for leading and executing marketing strategies to drive customer engagement, retention, and revenue expansion in established markets for our portfolio of integrity and assessment solutions.

In Short

• Lead and execute marketing strategies for mature markets.
• Focus on customer retention and account expansion.
• Collaborate with sales and product teams.
• Manage regional marketing budget.
• Utilize data-driven insights for strategy optimization.
• Develop and implement demand generation plans.
• Align marketing strategies with sales goals.
• Mentor and develop an international marketing team.
• Stay updated with industry trends.
• Promote thought leadership and customer advocacy.

Requirements

• 6+ years in marketing, with 2+ years in leadership.
• Experience in customer lifecycle marketing.
• Strong understanding of mature market strategies.
• Expertise in digital marketing and ABM.
• Proficiency in marketing analytics tools.
• Ability to work across global time zones.

Benefits

• Remote-first culture.
• Health care coverage.
• Competitive paid time off.
• Education reimbursement.
• Paid volunteer time.
• Retirement plan with match.
• Access to mental health platforms.
• Generous time off policies.