Social Media Manager - Remote

Overview

As the Social Media Manager, you are tasked in overseeing social media channels, ensuring engagement, growth, and brand consistency. This role requires expertise in managing social media strategies tailored to the North American market, driving brand awareness, and increasing customer engagement.

In Short

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Stay updated on industry trends, platform changes, and best practices to optimize performance.
• Create, curate, and schedule engaging content for all platforms (e.g., Instagram, Facebook, TikTok, Pinterest, Twitter, LinkedIn).
• Collaborate with the design and marketing teams to ensure content is on-brand and visually appealing.
• Actively engage with followers by responding to comments, messages, and mentions in a timely manner.
• Build and nurture relationships with influencers, brand advocates, and partners.
• Monitor and analyze social media performance metrics to evaluate the effectiveness of campaigns.
• Provide regular reports with insights and recommendations for improvement.
• Plan and execute social media campaigns, including product launches, promotions, and seasonal initiatives.
• Manage paid social advertising, optimizing campaigns for maximum ROI.

Requirements

• Experience in social media management and strategy development.
• Strong understanding of social media platforms and their respective audiences.
• Excellent communication and interpersonal skills.
• Ability to analyze data and derive actionable insights.
• Creative mindset with a passion for storytelling.
• Experience with paid social advertising.
• Ability to work collaboratively in a team environment.

Benefits

• Opportunity to work remotely.
• Flexible working hours.
• Collaborative and supportive team environment.
• Professional development opportunities.