Junior Marketing Specialist - Automation - Remote

Overview

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

In Short

• Design and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push.
• Build and maintain automated customer journeys such as welcome flows, cart abandonment, and win-back campaigns.
• Develop a scalable automation framework that can be reused across brands and programs.
• Map and standardize existing email templates and HTML structures.
• Build new HTML email templates and optimize current ones.
• Work with Data, BI, and Engineering teams to ensure accurate data integrations.
• Lead A/B testing initiatives across lifecycle campaigns.
• Monitor performance metrics and continuously improve deliverability, engagement, and conversion rates.
• Document automation processes and campaign frameworks.
• Train and enable the team to independently build and manage automation flows.

Requirements

• Experience working with CRM and marketing automation platforms in eCommerce environments.
• Strong HTML and CSS skills for email templating.
• Hands-on experience designing and managing automated lifecycle campaigns.
• Experience with customer segmentation and personalization strategies.
• Ability to collaborate cross-functionally with marketing, data, and engineering teams.
• Experience working in data-driven marketing environments.

Benefits

• 100% Remote work.
• USD competitive salary.
• Paid time off.
• Be part of a dynamic, diverse, and talented global team.