Senior Director, Growth, Lifecycle, & Performance - Remote

Overview

The Senior Director, Growth, Lifecycle, & Performance will be a senior leader responsible for building and driving Topstep’s end-to-end revenue engine, from first touch to long-term loyalty. This role will lead three high-impact areas: Lifecycle Marketing & CRM, Growth & Digital Acquisition, and Advertising Buying, Insights & Performance. The ideal candidate is both a strategist and operator, combining analytical rigor with creative problem-solving.

In Short

• Design and execute full-funnel CRM strategies.
• Leverage data for personalized customer journeys.
• Own digital acquisition strategy including paid search and SEO.
• Manage acquisition budget to achieve targets.
• Lead paid media planning and optimization.
• Build marketing insights and analytics function.
• Develop dashboards and reporting for decision-making.
• 10+ years of progressive marketing experience required.
• Strong analytical skills and team leadership experience.
• Competitive benefits including health insurance and PTO.

Requirements

• 10+ years of experience in lifecycle, growth, and performance marketing.
• Proven track record in B2C or fintech environments.
• Deep expertise in paid media buying and performance optimization.
• Experience building and leading high-performing teams.
• Strong analytical skills with proficiency in data visualization.
• Ability to balance strategic thinking with hands-on execution.
• Excellent collaboration skills with cross-functional teams.

Benefits

• Fully remote to hybrid working environment.
• Nine company-paid holidays and generous family leave.
• Competitive 401(k) matching and health insurance.
• Encouragement for vacations with bonuses for taking time off.
• Food and groceries budget provided.