Senior CRM Executive - Paid Plans - Remote

Overview

As a Senior CRM Executive at Tide, you will play a crucial role in expanding and optimizing our CRM strategies to help small businesses save time and money.

In Short

• Inherit and expand the existing communications program.
• Develop the Investments engagement marketing CRM program.
• Ownership of a product area with a growth plan.
• Work in a multinational team focused on collaboration and innovation.
• Build and optimize cross-sell campaigns and customer journeys.
• Deliver a CRM test-and-learn pipeline across multiple channels.
• Analyze campaigns and report on trends and recommendations.
• Collaborate with cross-business stakeholders.
• Continuously look for optimizations and new engagement opportunities.

Requirements

• 2-3 years of experience in CRM retention marketing.
• Proven results in developing and delivering CRM programs.
• Hands-on experience with CRM platforms like Iterable and Hubspot.
• Experience with BI tools like Looker and Tableau.
• Knowledge of segmentation and targeting.
• A/B and MVT testing experience.
• Strong communication and reporting skills.
• Good Excel skills and experience with reporting tools.
• Ability to handle multiple projects and adapt to priorities.
• Curious nature and attention to detail.

Benefits

• 25 days paid annual leave.
• 3 paid days off for volunteering or L&D activities.
• Extended maternity and paternity leave.
• Personal L&D budget.
• Health and dental insurance.
• Mental wellbeing platform.
• Fully covered Multisports card.
• Food vouchers.
• Snacks and drinks in the office.
• WFH equipment allowance.
• Flexible working from home.
• Sabbatical Leave.