Media Buyer / Creative Strategist - Remote

Overview

Tidal is seeking a dynamic Media Buyer/Creative Strategist to drive advertising and creative strategies, focusing on customer insights and ad performance optimization.

In Short

• Conduct customer research to develop new customer avatars and ad angles.
• Perform monthly market research for creative inspiration.
• Collaborate with the Social Media Manager to create ad concepts.
• Develop and produce diversified ad assets.
• Manage day-to-day media buying tasks.
• Adjust ad budgets according to financial targets.
• Establish SOPs for monitoring ad performance.
• Conduct funnel analysis to address bottlenecks.
• Coordinate A/B testing with the web development team.
• Review landing page performance and run bi-weekly analyses.

Requirements

• Must be a Filipino citizen.
• 3-5 years of freelancing experience.
• 3+ years of experience in media buying and creative strategy.
• Proven ability to develop effective ad campaigns.
• Strong analytical skills in performance monitoring.
• Experience in creative asset creation.
• Proficient in ad management and analytics platforms.
• Excellent communication and organizational skills.

Benefits

• Work with a stable and responsible business.
• Opportunity to work remotely with international team members.
• Engage in creative and strategic advertising projects.
• Collaborate with experienced professionals in the field.
• Flexible work environment.