Senior Social Media Marketing Lead - Remote

Overview

TheSoul Publishing is one of the world’s most successful digital media companies and a leading creator business platform. Our original videos, animations, and editorial content ignite viral trends, racking up 25 billion views every month in 21 languages — engaging over 2 billion fans worldwide.

We’re the creative force behind global sensations like 5-Minute Crafts and BrightSide, and continue to expand in the creator economy. With our cutting-edge tools and business platform, we also empower creators and brands to thrive on social media.

Remote-first. Fast-moving. Fun-loving. We collaborate across time zones, break barriers with award-winning creativity, and keep the good vibes flowing!

We are looking for a Senior Social Media Marketing Lead to drive platform growth, content performance, and distribution strategies across client projects. This is a hands-on, execution-focused role that sits at the intersection of creativity and analytics. You’ll lead a team of SMM strategists, guide platform-specific tactics, and translate data into actions that drive measurable results. Ideal candidates bring deep knowledge of social media platforms, audience behavior, and algorithm dynamics — paired with a strong ability to collaborate cross-functionally and deliver against campaign goals.

In Short

• Support the development and execution of integrated social media strategies in collaboration with brand and creative leads.
• Conduct platform audits, trend analysis, and competitor benchmarking to identify growth opportunities.
• Build systems for interpreting performance data and presenting insights to internal and external stakeholders.
• Stay ahead of platform algorithm shifts, new features, and best practices across YouTube, TikTok, Instagram, Facebook, and emerging platforms.
• Guide the development of editorial calendars, captions, and platform-optimized creative briefs.
• Recommend posting cadences, test-and-learn experiments, and performance optimizations.
• Collaborate closely with Creative Producers and Brand Marketing to align content with distribution and engagement goals.
• Partner with Business Partnerships to identify upsell opportunities based on content or platform trends.
• Present data-driven recommendations and insights clearly and convincingly to stakeholders.
• Mentor a team of SMM strategists, copywriters, and analysts; oversee task prioritization and execution quality.
• Ensure efficient workflows and collaboration using project management and reporting tools (e.g. Asana, Google Analytics, native platform tools).

Requirements

• Deep knowledge of social media platforms and audience behavior.
• Strong analytical skills to interpret data and drive actionable insights.
• Experience in leading and mentoring teams.
• Proficiency in project management and reporting tools.
• Ability to collaborate cross-functionally and meet campaign goals.

Benefits

• Remote-first work culture.
• Opportunity to work with a creative and dynamic team.
• Engagement with a global audience.
• Professional growth and development opportunities.