Senior Social Media Marketing Lead - Remote

Overview

TheSoul Publishing is one of the world’s most prolific digital media companies and a leading creator business platform. Our original video, animation, and editorial content are available in 21 languages across 50 platforms and 21 sites, going viral globally and generating 25 billion monthly views on social media, with over 2 billion followers.

As a media powerhouse, we provide creators and brands with a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the authors of global phenomena like 5-Minute Crafts and BrightSide and continue to expand in the creator economy, as seen in our acquisitions of Mediacube and Underscore Talent.

We're a dynamic, remote-first global team—fostering award-winning creativity, a no-red-tape approach, and great vibes!

In Short

• Drive platform growth, content performance, and distribution strategies.
• Lead a team of SMM strategists and guide platform-specific tactics.
• Translate data into actions that drive measurable results.
• Support development and execution of integrated social media strategies.
• Conduct platform audits and identify growth opportunities.
• Build systems for interpreting performance data.
• Stay updated on platform algorithm shifts and best practices.
• Mentor a team of strategists, copywriters, and analysts.
• Ensure efficient workflows using project management tools.
• Present data-driven recommendations to stakeholders.

Requirements

• Deep knowledge of social media platforms and audience behavior.
• Strong ability to collaborate cross-functionally.
• Experience in content distribution and performance optimization.
• Proficiency in project management and reporting tools.
• Excellent communication and presentation skills.

Benefits

• Remote-first work environment.
• Opportunity to work in a dynamic, creative team.
• Access to a wide range of services and resources.
• Engagement in the growing creator economy.