CRM Manager - Remote

Overview

The Mill Adventure is a scale-up with the ultimate mission of building awesome products that will change the way the iGaming industry operates. We started our journey in 2019 with the vision of building a technology-driven organisation and creating a team consisting of the best of the best specialists in their respective fields.

In Short

• Lead lifecycle marketing efforts across both brands.
• Take ownership of CRM strategy and campaign execution.
• Plan and optimize multi-channel campaigns (email, onsite, push).
• Develop CRM strategies focused on automation and personalization.
• Analyze campaign performance and customer behavior.
• Ensure compliance with regulatory standards.
• Collaborate with various teams for cohesive messaging.
• Coordinate loyalty and retention communications.
• Refine brand’s tone of voice based on player preferences.
• Hands-on execution with a focus on engagement and retention.

Requirements

• Experience in managing CRM in the online casino or iGaming industry.
• Proven record of delivering automated and ad hoc campaigns.
• Strong analytical thinking and data-driven strategies.
• Excellent attention to detail in content and execution.
• Understanding of customer segmentation and retention KPIs.
• Hands-on experience with CRM platforms.
• Collaborative mindset for working across functions.
• High standard for content quality and clarity.
• Excellent written and spoken English.

Benefits

• Flexible working environment.
• Opportunity to work with a skilled team.
• Great company culture with accountability and transparency.
• Part of a caring community.
• Work equipment of your choice.
• Private health insurance.
• Learning budget.
• Parking/transport or co-working allowance.
• Company-wide and team-based gatherings.