The Internet of Behaviors Company (IOB) is a forward-thinking organization dedicated to transforming the physical retail experience into a more enjoyable and socially engaging activity. Led by industry veteran Hannes van Rensburg, IOB combines the agility of a startup with the expertise of seasoned leaders to redefine how customers interact with brick-and-mortar stores. The company aims to bridge the gap between physical and online shopping by offering curated selections and delightful customer interactions, ensuring that physical retail evolves to meet modern consumer expectations. With a focus on innovative technology, IOB is committed to reshaping the future of connected retail, making it more convenient, affordable, and enjoyable for shoppers.