MarTech Digital Marketing Specialist - Remote

Overview

The Credit Pros is seeking a MarTech Digital Marketing Specialist to create and deliver data-driven, integrated customer experiences inside the marketing technology stack. This role focuses on execution and collaboration with cross-functional teams to drive measurable results.

In Short

• Build and execute customer communications across automated channels.
• Manage and optimize ad spend across platforms like Google, Bing, Meta, and TikTok.
• Execute Conversion Rate Optimization initiatives to improve site performance.
• Develop and automate email marketing campaigns for lead nurturing.
• Lead the creation of compelling content for audience engagement.
• Monitor and optimize email and SMS deliverability.
• Create marketing automation workflows for cross-sell opportunities.
• Track and analyze performance metrics for campaign improvements.
• Create reports and dashboards to showcase campaign effectiveness.
• Stay ahead of emerging trends in digital marketing.

Requirements

• Proven experience in digital marketing and marketing technology.
• Strong analytical skills and data-driven mindset.
• Experience with email marketing and automation tools.
• Familiarity with ad platforms like Google Ads and Meta.
• Excellent content creation and communication skills.
• Ability to work collaboratively in a fast-paced environment.
• Knowledge of Conversion Rate Optimization techniques.
• Experience with analytics tools for performance tracking.
• Passion for staying updated with marketing trends.
• Legally eligible to work in Canada.

Benefits

• 100% remote work opportunity.
• Opportunity to work in a thriving industry.
• Collaborative and innovative work environment.
• Recognition as a top place to work.
• Potential for career growth and development.