Paid Media Specialist - Remote

Overview

We seek a data-driven Paid Media Specialist to join our growing Digital team. You’ll work closely with our Digital Marketing Managers to develop, execute, and optimize paid media campaigns that drive measurable results for B2B clients.

In Short

• Build and manage paid media campaigns across Google Ads, LinkedIn Ads, and Meta platforms.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Monitor and analyze campaign performance, adjusting strategies based on data-driven insights.
• Run A/B tests on ad creatives, landing pages, and audience segments.
• Ensure proper tracking and attribution with UTM parameters and Google Tag Manager.
• Align paid media efforts with broader marketing strategies.
• Build clear, actionable performance reports for clients and teams.
• Stay updated on the paid media landscape and recommend new strategies.

Requirements

• Strong background in managing paid media campaigns on Google, LinkedIn, and Meta.
• Agency experience with B2B clients and understanding of B2B digital marketing.
• Expertise in LinkedIn strategy, audience targeting, and A/B testing.
• Proficient in analyzing performance metrics and using insights to improve campaigns.
• Ability to work independently and take ownership of tasks.
• Highly organized, detail-oriented, and capable of managing multiple campaigns.
• Knowledge of DemandBase, Reddit, Taboola Ads is a plus.
• Fluent in English and Spanish; additional languages are a bonus.

Benefits

• Opportunity to work in a dynamic digital marketing environment.
• Collaborative team culture with experienced professionals.
• Flexible working hours to accommodate collaboration with U.S. teams.
• Professional growth and learning opportunities in digital marketing.